The Group Fitness Experience - Bootcamp Ideas, Marketing Tips & More For Instructors and Personal Trainers

Kyle Wood: Hey, this is Kyle
Wood and you're listening to

the group fitness experience

Welcome back In the group fitness
experience, I delve into how to

create a group fitness business that
delivers not just workouts, but a

transformative experience for your
clients so that you as the trainer can

have more success, more impact, more
flexibility, and more fulfillment.

Because that's why we do this, right?

It's so that we can feel
fulfilled in the work that we do.

We're not just rocking up.

Caching things in, you know, doing
our nine to five, we want something

that offers us flexibility.

We want something that makes us
feel like we're making a difference.

We want something that feels in
alignment with our purpose, that

we're doing something meaningful
here while we're on planet earth.

And that is a good thing to
strive for a hundred percent.

So this week, um, Is my what I call a
light work week And i'll maybe do an

episode on one of these in the future
Because this is something i've done since

my days of running boot camps and um
it's come and gone, but I Do really try

and honor this and basically what it is
is every I have a cycle at the moment.

It's five weeks Of work and then one week.

That's a light work week where i'm
basically doing maintenance and the

reason I bring this up is because
Instead of doing a full podcast episode

today, I'm going to be sharing with
you a recording, of a podcast I did

with my friend Dale Sidebottom when we
had our, our podcast, Dale and Kyle.

So I had a bit of a look through the
archives and the podcast I picked out

that I felt would be quite relevant still.

Uh, and as one of our more
popular episodes was, it's called

how to build your following.

And so in this week, It's not like how
to get more followers on social media.

It's like how to build up a group of
people who will follow what you do,

who are interested in what you do and.

Well, at some point become
customers or clients.

So that's really what we're talking about.

Um, that's what we're going to
talk about in this podcast episode.

Uh, but let's go back first.

Cause I was talking about having
this light week and you might

be wondering, what is that Kyle?

So it is, as it sounds, it's
not quite a week off, but it's

a week where I don't do as much.

work.

Hence why I didn't have time this
week to do a full podcast episode.

And I know I probably could have been
organized and done two podcast episodes

last week and had one ready to go.

But I've just been flat
out with lots of stuff.

So that didn't happen.

So the good thing about setting things
like this for ourselves where we're

like, okay, I'm gonna have a week where
I don't work much or I'm gonna try and

go on holiday this often or I'm going
to Um, you know, by setting these like

boundaries, what I'm talking about
is setting boundaries for ourselves,

and it forces you to become creative.

Cause it was like, well, I
just started the podcast again.

I haven't recorded an episode.

I don't want to, uh, skip a week.

So, so what can I do?

How can I still provide
value to people this week?

And that's what, I had a great
time listening to some of my old

podcast episodes and um, and I
think this one would be really good.

So yeah, like I said, I think I might do
something on this in the future, because

I think in general, as trainers, we're
pretty terrible at taking time off.

Um, and that can be one of the attractive
things about going back into the

workplace is that we have, you know,
leave, we have days off each year,

but it's, that's crazy, right?

Because as trainers, we
set our own schedule.

So we choose when we
want to have time off.

We just have to be a little bit organized
about it because it's not as simple

as, you Hey, I need these dates off.

Which, you know, if, if you wanted
to go away at any special time of

year, you're probably going to get
knocked back and told no anyway.

So, um, that's what, that's the whole
kind of purpose of this podcast is

I think there's like, there's a big
gap there in, you know, if you've

worked for people all your life and
then you go to working for yourself,

There's all these new things like that.

Like, how do I take time off?

How do I take time off when I
need to be here for my clients?

Um, so yeah, so I definitely think
that's worth an episode, but for today,

I'm going to wrap this intro up here.

Um, and I'm going to take you
back in time to 2000 and T from

memory when we record this episode.

Uh, and so, yeah, that was during like
COVID and lots of people looking at

how do I like sort of get more people.

Sort of paying attention
to what I'm doing.

Um, people started playing
around with stuff online.

So it's a really interesting episode,
even for now, because I hear from

trainers more and more, they're
like, how can I do more stuff online?

I want a little bit more freedom.

Um, I don't want to be, you know,
in the gym all day training people.

Um, how can I take what I
know and reach more people?

Um, this is just.

A perfect episode for that.

So without further ado, here we go.

Kyle and Dale, um, of the
past, uh, taking it away.

Bye.

Good morning or afternoon or evening,
uh, listeners of the trainers tribe.

Welcome to another episode.

My name is Kyle Wood and
joining me is my co host

Dale Sidebottom: Dale.

So I bought him.

Yeah.

Call.

Kyle Wood: Hey Dale, Dale, today
we're talking about building a

following or building an audience.

And actually I think it'd be cool to
talk about maybe what the difference

between like a following or audiences
and a community as well, and how

they sort of work in your business.

But yeah, we're talking about specifically
today about growing a group of people

who will follow along with what
you're doing and buy products from

you, because this is part of a series
of podcasts we're doing where we're

walking through, we're expanding on
an episode we did about three episodes

ago called five steps to creating,
uh, your online first online offer.

So on today, we're on step three,
which is build an audience last week.

We did step two, just a little
recap, which was about creating,

like testing your idea and.

The week before that we did step
one, which was like how to come

up with an idea, a good idea.

So yeah, today we're talking
about, yeah, I think a topic that

lots of people are interested in.

Uh, they're always looking at how
to grow their reach, how to get more

people paying attention to them.

Uh, cause we know like the more people you
Sort of following and paying attention.

Usually the more paying customers
and clients you'll get to.

Yeah.

Dale Sidebottom: Yeah.

Very true, mate.

And I think one thing I wanted to
start with straight away is that

there is no quick fix for this.

This is a slow constant battle.

And what I mean by battle is that it's,
it's, it's not, it's not something that

you're going to actually have to fight
someone or, but it's something that you

need to be consistent and you need to
be providing value quality over a long

period of time to build up that following,
build up that credibility and get those

people following you that, you know,
You know, align with your values and

the, and the products that you release
and your message and everything you do.

So go, let's get into that because
I just thinking about, you know,

uh, followers that I have on certain
platforms, some of them have got quite

a lot, but they don't, that's not,
I don't really get sales from that.

Whereas in other platforms,
I may not have many.

But they may be like the
super fan sort of thing.

And I sell very well when I release
a product on certain things.

So do you want to just sort of maybe
explain what you, your thoughts are

on that, on like followers or just
people that like you potential into,

you know, people that are going to
buy nearly everything you release.

What, what's, what's your
sort of view on that?

Because you've been in this
game longer than anyone.

Kyle Wood: Well, I think with
any business, you've got people.

Who will happily spend different
levels of money with you.

So you have, you always have some
people who just want to get things.

For free from you, like they're just
happy to follow along, consume your

free resources and learn that way.

And I, I know I've certainly followed
some people thinking back today on some of

the, you know, while thinking about this
topic on some of the people I followed

who I followed for a long time and I
realized I'd never spent a cent with them

because You know, but they, they had a
huge impact on, on like my career is like

someone who, who runs a business and, and
starts businesses and builds products.

So yeah, really interesting
to think of, of that.

And so that I think not to discount
people, if you have a following,

don't expect first everyone to
buy from you because some people

are just there for the free stuff.

And that also doesn't mean you're
not having an impact on them.

And that credit might come back to you
later or might not, but it may, um, you

know, as they get successful, you might,
you know, they might come back to you

and say, Hey, you had a big impact on me.

And, and then they're there
to give you a leg up as well.

Uh, and then of course, you've got people
who have to spend a small amount of money

with you, which I would say, like, for
a lot of the trainers coming here, like.

People who are coming to group fitness
sessions, it's relatively a small amount

of money compared to like, you know,
buying a car or something like that.

But then you, the other thing you have
to remember is that there are going to

be people who come to your bootcamps,
who spend some money with you, who would

happily spend maybe 10 times that amount
of money with you on a regular basis.

So.

Uh, yeah, when we think about our
following or our audience, we have

to realize that not everyone, it's
not like you earn 5 per customer,

you know, maybe on average you do or
follower, maybe on average you do,

which would be a very good amount, but,
um, yeah, you got to remember that.

For some people, which we'll talk
about a bit later for some people, what

you're selling is going to be for them.

And for some people, it's not
that answer your question.

Dale Sidebottom: Yeah, it does.

And one thing that I really took away
from all of that as well, is it, do you

know, like, it's like planting a tree,
each tree will grow at different rates.

So some trees, you might get them
mature already and they'll be buying

straight away and they will keep buying.

Whereas some, like you said, They may be
these little seed that start following

you at the start and might take three,
four, five years to like realize, Oh,

well, I just love everything that Kyle
and Dale have done or, you know, whatever.

And they're like, all right,
they've got this one thing

that really resonates with me.

And by that stage, you might
have a really big offering.

So instead of just selling little eBooks
or little, uh, PT packages, you know, at

the time they were quite big, the longer
you're following builds and goes on.

The bigger your offerings get and
then that person that may have just

been a really A really beneficial
sort of follower that's really

enjoyed your work Finally goes right.

That is a premium product.

I want so not all followers are going
to buy straight away either and Yeah,

I mean and I think that's a like I
struggled with that at the start.

I remember releasing products And
this is where I made the mistake.

Um while I was doing my boot camps the
people my boot camps would Want to buy

if I was making games or whatever, they
might want to buy them, but other people

would just wait for the free ones.

And that was sort of my fault that
I would release too many free ones.

So then why would people pay?

Because they knew eventually I would
release it for free because at that stage,

I was just really proud of what I was
creating and I just wanted to use it.

So you've got to also be careful
that you don't get the wrong type of

followers that just expect things for
free, because that's the way you created

them when they started following you.

Does that

Kyle Wood: Yeah.

Yeah, that, that setting expectations is.

Important and yeah, it can
definitely be harder to change.

So from, from day one, being pretty
clear about what is going to cost

someone money and what you're going
to use as a way to build trust with

people by giving things away for free.

Yeah, that's a good,
um, delineation to make.

And you can, I've changed it in
my Career, you know, like it was

with bootcamp ideas and things
and, uh, but, you know, certainly

with my bootcamps, I never really
offered like a lot of free sessions.

Uh, so it was, it was very clear, like, if
you're going to start coming and training.

With us, you're going
to have to pay money.

Uh, you can come try one, uh, but then
you've got to sign up for the whole round.

Dale Sidebottom: Yeah.

Which made

Kyle Wood: sense for that.

Dale Sidebottom: Yeah.

And sorry to cut you off.

I was the same.

I, I remember when I was starting
out and I, I did it for, I think

three or four months for free because
I didn't really, I didn't have

any clients, didn't have anyone.

And, and then after a while, those
people didn't want to pay anyway.

So I sort of started the game
after that four months, because,

They'd been giving it for free.

So why would they pay?

Um, yeah, it was like, and then I thought,
Oh, we'll do once I was up and running.

And this is a couple of years, you know,
I thought I'll, I'll do Saturdays for

free so people can come and test it out.

And I did that for two years.

And for those two years, I had
five or six clients would just

come every Saturday for free.

And it started really annoyed
me, but you know what I mean?

I was the one sitting those expectations
and I was allowing that to happen.

And who knows, I may have gotten
told other people, I know I've used

this story before, but they may have.

Do you know what I mean?

It's, it's like, you don't see the
benefits of your session financially

straight away, but you may see that,
you won't know the impact that's having

on these people when they're at a party
and they're saying, Hey, I'm doing this

fun boot camp, or I'm doing this PT
with this person, and you know, they

end up becoming your best advertisers.

So, Not all followers will
pay, but then word of mouth

could be your best advertising.

And that is free.

So I don't know, there's a double
edged sword and there's all

benefits and there's non benefits.

Um, so let's get into it.

What, what do you feel the best way
for a trainer, for people out there

who've, you know, like we run bootcamps,
we run, now we're doing zooms.

We're do PT sessions.

A lot of that is face to face.

That is our time.

Um, and you know, it's quite taxing.

Like you've got to come up the session.

You've got to be there.

You've got to have the energy.

Um, how do you then go from that?

And this is where you are the expert
to now sort of transforming that.

And we've talked about our idea.

We're testing it out.

How do you get that following online?

Kyle Wood: Yeah, good question.

Dale Sidebottom: Sorry, man.

I built that up and I'm really excited
to hear what you've got to say for this.

So

Kyle Wood: the first thing, and you
know, this is I think consistency.

And that's always what I recommend
to people who are like, I'm going

to start taking this seriously.

It's like you need whatever
you're doing to build an audience.

Um, don't think of it as
a one time sort of thing.

It's like, I'll do this and you'll get
me a hundred new followers or email

subscribers or whatever, or yeah.

So it's, it's really about small,
consistent actions over time.

So when it comes to building
an audience, you need to pick

an action that you can do.

You know, we can week out, um,
daily, even if you prefer to do

more frequently, but it needs to be
something that you can keep doing.

Uh, so I usually tell people
to pick something really

simple, like to start with.

Um, the other thing is if it's
content production that you're using.

So whether that's creating
social media posts or.

You know, writing things on your own
website or sending out emails, uh,

the stuff you create at the F at
first is probably not going to

be that compelling or that good.

So that's the other, that's the other
place where consistency comes in.

You'll start to see, Oh, that
resonated with people more.

Oh, that was shared with people more.

Oh, that.

You know, that one got me some emails,
you know, where people sent me and you can

start seeing through that way and start
improving your skills as someone who,

you know, puts things out to the world.

And with that hand in hand, it should
go with, and we've talked about this

before, like doing something that, uh,
plays into your natural strengths as well.

If you're good at talking, if you're good
at being on camera, or maybe not so much,

if you're good at being a camera, if
you're good at face to face interactions.

That will translate to being on camera.

Uh, no one starting out probably
thinks they're good on camera because

you're nervous and things like that.

But I would say if you, if you go
with face to face stuff, if however,

you prefer to sit behind a keyboard a
lot of the time, like I can be a bit

that way, um, then it might be like
writing or something else like that.

Uh, so thinking about your medium too,
so I know I haven't said specifics

and that's because what I'm trying
to paint a picture of is that this.

It's something that needs to work for you
when it comes to building an audience.

There's a lot of people out there who
will be like, use these like 10 steps

to, to get, you know, uh, 10, 000
extra followers or things like that.

Um, I can tell you, you will fail
very quickly because as soon as

you start doing those steps, you'll
be like, Oh, this isn't for me.

This isn't for me.

I'm not comfortable with this.

I'm not.

You know, so it's much better to find what
works for you and to experiment with that.

Uh, look at what you're already
doing and just try and make it

a way to make it consistent.

That'd be my first piece of advice.

Dale Sidebottom: I like that too.

And it really goes back to what we
spoke about last week, mate testing,

you know, testing idea was testing
different avenues of posting or sharing.

Yeah.

Um, and my big advice with this is.

If you don't enjoy doing it, then you're
not going to be, you're not going to keep

it up consistently because you're going
to keep putting it off, putting it off.

So find something that you actually enjoy
doing, that you actually enjoy sharing

and find a way to make that consistent.

And then the people will start
following you because you'll find,

you'll start attracting the tribe
that likes that sort of style.

And I think we're great examples
of complete opposites, Kyle,

that you are a very good writer.

And I know that you put a lot of time
into it and you love like writing

really good articles and I'll read
them and go, wow, that sounds amazing.

I, I don't like writing articles, but
it is because your writing is really

good, but also I know how much time
you put into that to get it perfect

because you are a perfectionist.

So it does probably take you longer.

To get that out than what it would
for me if I would write a paragraph

and then underneath I've got a video
explaining what I wanted to get out

because my typing isn't very good.

So I figured out I can
just get on a camera.

I can do one take because
I've done so many of them now

and I can get it out there.

They're completely different and
people would read my one paragraph and

thought that is the worst writing ever.

But Jonah, that's probably not the
audience I'm trying to attract because

the ones I want to attract are the
ones that don't want to read and

want to watch a video like myself.

Whereas Kyle, your audience is different.

Do you know what I mean?

They really enjoy your articles
and it really resonates with them.

And that's where you
don't go and copy someone.

Don't, and this is what annoys me.

Here's my rant coming up, Kyle.

I hate all these coaches and people
saying, follow this and you'll get this.

Like that is crap.

All they're doing is selling
a product that you won't use.

I shouldn't say that.

Sometimes you may, but a lot
of time they're selling a

product at a discounted rate.

And you're like, Oh,
this will get you this.

Like you said, an extra 10, 000 followers
or whatever, but it works for them.

All right.

And it's this one step thing that
maybe doesn't suit your style.

Well, maybe 5 percent of the
time it might, but the thing is,

don't copy someone you've got,
it's like with your own product.

If you copy someone else,
people will see through it.

It's not, it's not, you know, authentic.

It's not who you are.

And in the end you won't keep
doing it because it's hard work.

And that's not the person you are.

So.

Like Kyle, like myself, find your
passion and then find a way to

deliver that to people so that
it provides value to their life.

That's probably as simple
as I reckon I could make it.

Kyle Wood: Yeah.

Yep.

Yeah.

Good, good tips.

Good tips.

Uh, so yeah.

And so that makes you think about, we've
talked about like building a following.

So people who are coming to you to read
or listen to what you've got to say.

So, and then, you know, we can talk
about, actually, we're going to talk

in an upcoming episode more about like.

Sell selling to them or launching things
to them, but in this one, we're talking

more about just like attracting people.

But the other thing I want to talk
about, and this is something I've been

thinking about lately is how you'll
see people who have a big following

online, but, uh, what's the difference
between that and their community?

Because I've been thinking a
lot about communities lately and

what, uh, what makes them tick,
what, uh, makes them engage?

Cause it's, we've talked
about it before my business.

I enjoy it the most when it's, it's
community focused, so I enjoy building

a community versus a following.

So to me, a community is, you know,
everyone's interacting with each other

instead of just interacting with me as
the person who distributes that stuff.

Uh, and there's people online who I
want to be part of their community.

But there's people online that I also just
want to follow and consume their stuff.

So, you know, it's again with people
who follow you, you're going to get

different types, but building thinking
about community, especially when you're

getting started building an audience
and you haven't had any of that ripple

effect yet where people start sharing
your stuff or anything like that,

because there's no one following you.

That's where you want to start
thinking about community.

Cause the thing about communities
is Communities already exist.

So without you even there yet
communities already exist.

So that's a way for you to tap
into a group of people very quickly

and by stepping up and leading
that community by saying, Hey,

here's what I know to be true.

Um, if it's, you know, a little bit
more than what you know, or if I'm a bit

further along in my journey than you.

Then maybe I can help you take
that next couple of steps.

And that's a concept that's been around
a long time with online marketing,

that you don't need to be an expert.

You just need to know
more than someone else.

And in fact, when it comes to teaching,
you're often the best person to learn.

Like, so, you know, if you
went, what's that guy's name?

Rich Froning.

Who's like the, one of
the fittest men online.

He does all the CrossFit stuff.

Yeah.

Yeah.

So like, but if I went to him to like.

Say, Hey, I just want to get started
like exercising and lose some weight.

Like he would be like, Oh, he's like
thinking back, he's trying to think

about like when he started and trying
to like empathize with, with the,

the struggles I'm going through.

Cause he's at such a high level now
tapping into those like, you know,

minuscule quarter of a percent extra bit
of performance, the way he's thinking

about exercise and training and everything
like that is just so different to how

someone who's just getting started.

Whereas if.

I was to approach my friend who'd been
going to the gym for six months and

working with, you know, a group fitness
thing and, and seeing some results, that'd

be a great person for me to talk to when
I want to get started exercising, because

they still remember what it's like,
it's like, how do you, How did you keep

going and not just bail after a month?

You know, like they, they know
that's all fresh for them.

So that's just a little, a little
plug around being confident enough

to start sharing what's going on
and being confident enough to see

yourself as a leader or, you know, an
expert, at least in that, you know,

a little bit more than someone else.

Okay.

That takes me back to community.

So communities already exist online.

So a great way to start finding
people is to work out where your

communities already are hanging out.

So you probably got a good idea
in your mind of who your idea is.

I hope you've got a good idea of who your
idea is going to serve your idea for like

product or service or whatever it was that
we talked about a couple of episodes ago.

So now where are the hangout online?

Um, I know one trainer who in near
London, she used Twitter, like a lot

of people sort of in that, like a
corporate sort of like tech sort of

stuff in around London, they use Twitter.

She was able to search like
her hashtags for her postcode

and, um, for things like that.

And then actually like jump
in and respond to people's.

You know, questions around like health
and fitness and things like that,

just in an encouraging way, not being
like spent, you know, like Instagram.

Oh, this is my pet peeve for emojis Dale.

Oh no, rants coming.

But you know how, like, you know, like.

You'll post something and then
like three people just post like

a response with their emojis.

Okay, so that's not what you want to do.

That's not how you engage
with your community.

That's not how you establish, establish
yourself as a leader of community.

But instead, jumping in and
posting thoughtful responses.

To what people are posting based on
your, um, based on the hashtags and

things like that, you're trying to grow
your audiences following with, that's

a great way to tap into the community.

That's already out there.

That's already talking about this
stuff in a way that's really helpful.

And it's a really good way when you're
just getting started, when you're just

trying to get those first few people
paying attention to what you have to

say, um, it's a good way to, yeah, go
out instead of waiting for everyone to

come to you, go out into the community
and say, oh, how can I help these people?

Dale Sidebottom: I like it.

I like it.

And.

Um, I think with that as well is,
and I've always been told this, don't

put all your eggs in one basket.

And like you just mentioned there,
we've mentioned so many different,

you know, platforms and ways to tap
into a community or different social

sharings or different things like that.

So don't just, I know a lot of people
have built a business on Instagram,

you know, and there's like all the
influences and things like that.

Um, they've obviously done that
really well on one platform.

But my, my scary thing is what happens
one day if Instagram for some reason

stops or Jane or, or they bring in some
regulation or they ban your account

for something, anything happens, you've
actually gone from probably running

a full time business and having a
really good revenue stream and having

a really big impact to having nothing
because you've invested all in one area.

So.

My opinion is if, and in particular, if
you're just starting out, it's a great

opportunity to maybe pick three or four
different platforms that you can share the

similar information and build an audience.

And they may be a little bit different
audience because I know just for example,

go on Facebook, you've probably got, I
reckon now an older sort of demographic.

So people in everybody uses it,
but I reckon more of an older

demographic uses Facebook.

So, um, in, in your groups and
sharing and things like that, then

whereas Twitter, Twitter is a bit of
everyone and it's got a bit of a mix.

Instagram is probably
more, is a younger one.

Um, and then you've got LinkedIn,
which is probably more of a

professional sort of sharing.

So I feel that if you share yourself
on all those different platforms,

it will resonate with different
people in different ways and

you'll build all different types
of different following, and then

you'll figure out on each platform
what works better and what doesn't.

Um, and yeah, it takes a bit of work
and there's a little bit involved

in it, but essentially it's like.

Creating a brand new workout.

All right.

Or a different bootcamp that
you're not doing the same one

for the same people all the time.

If you're training a primary school group,
or then you've got a corporate group,

you're running different sessions anyway,
because you know, that's what they want.

And it's exactly the same with
building an audience online.

You need to be able to figure it out.

What their demographic is, what they like,
and the only way you'll do that is by

posting and sharing and being consistent.

And then you just tweak your posts a
little bit, or you change the language,

and you build these different followings
that, um, do you know what I mean?

That can, you're just not all,
not all eggs are in one basket.

And I think that's one thing that,
You know, I was told early and, uh,

it's something that's, yeah, it's been
really beneficial for me that, um,

particularly like even with videos,
a lot of us, uh, you know, trainers

now think about how many workouts
you've done and never recorded.

Like if you're using a webinar platform
or zoom or Facebook live or whatever,

a lot of those are recorded live.

And, um, I know about seven or eight
years ago, I just started posting some

videos on YouTube and now all of a sudden
I look at my YouTube and I've, I've

got thousands of subscribers on there.

And I'm like, wow, that's cool.

That could come in handy.

But yeah, like you don't always
know what's going to happen and

just post things in different areas.

And, and I don't know,
you're all the same.

You look at different things and after
a while people just grow, grow, grow,

because wherever you are, they want to.

Try and tap into that and find more
of what you're creating because

they like what you have created.

So, um, yeah, don't put all your eggs
in one basket, spread yourself out, but

then also don't try and do everything
because that's not going to work either.

Kyle Wood: Yes.

Yeah.

Again, like coming back to like,
what can you do consistently?

And if that is just one platform
or if it's two platforms to

start with, start there and, and
you can, You can increase that.

And yeah, I really liked what you
said about, it's just like planning a

workout, like make it that kind of non
negotiable thing that you do each week.

You don't rock up to a
workout with nothing planned.

So I'm the same thing.

That's

Dale Sidebottom: all

Kyle Wood: right.

Um, yeah, but yeah.

So, and then the same way, like some
weeks it won't happen, but yeah,

if you can set aside some time,
Preferably some the same time each

week that you put like half an hour.

That's all you need to uh, So you might
do like you might do 15 minutes to

create a post, and then you'll spend
15 minutes, not randomly scrolling the

social media platform, but actively
going out into the platform, looking

for members of your community, people
who are talking about the kind of things

that you're trying to help them with.

So if your idea was to create a post.

Uh, I want to say a retreat,
but of course you can't really

do retreats at the moment.

Uh, but yeah, you're Trust me mate, don't

Dale Sidebottom: start it, it's a
shocking business idea at the moment.

Kyle Wood: Exactly.

Uh, but if your idea, um, is for like
some, maybe like a, like a 30 day, um, You

know, like accountability type thing where
they're going to work with you and you're

going to help them, you know, stick to it.

People, especially now at the moment
with the fridge, you know, two

meters from their desk at the moment.

Yeah.

Uh, yeah.

Having some sort of
accountability check in thing.

If you have to check in
daily, stuff like that.

Uh, so say that's your idea.

Well, Can you go out into and you're
targeting, um, you know, maybe like single

moms at the moment who are like copying a
big time and they're really struggling to

find that time for themselves right now.

So can you go out and find single moms
in your community to then like, you

know, offer suggestions or advice?

Um, for free, that's then going to get
them going, Hey, who is this person?

Like I want to check
out what they're about.

Um, so that's a great way that you can,
it doesn't feel slimy because you're

actually going out and being valuable to
those people, you know, you're giving them

value and you're giving them something.

Um, and that's where the.

This takes, uh, emotional, you know, labor
as well, because you've got to go put

yourself in their shoes and offer support
versus just like copying and pasting

the same thing around the internet.

Yeah.

So I think that's a
really good way to do it.

And 15 minutes, you can dive
deep for 15 minutes and do that.

Um, and then you've got in half an hour
a week, Taken some awesome, big, active

steps towards growing your audience.

Dale Sidebottom: Hmm.

Great, great idea.

I love that one.

Like you said about, you know,
not just scrolling, but actively

searching to, you know, help people.

It's not, it's not trolling them
to, Hey, I'm going to recruit

this person, this person.

It's like, how can I
help you or help them?

That's the big thing you want.

You're following people that you've been
able to help or that your advice and

guidance has come in handy for them.

It's not people that you've sort of,
you know, bullied and made feel bad.

Come follow me.

I'll follow you.

That's, that's the building in order.

So I know people know that.

And one thing I just want to mention
is a lot of people always say, how do

you create so many social media posts?

And, um, for me, I used, and I told,
I used to have a graphic designer.

I used to have a graphic
designer for years, Carl.

And.

I think for about four years and I,
I employed him with another person.

And like, it was quite cheap
because it was overseas, but

still I'd add it up every month.

Anyway, I've got rid of that
guy now and I use Canva.

And if you haven't, if people haven't
checked out Canva, it is incredible.

And like, I don't know, I think

Kyle Wood: everyone's on
Canva now, but maybe not.

So yeah, if they're not,

Dale Sidebottom: I don't know.

I wish I had checked it out earlier.

I always heard about it and thought,
Oh, I remember trying it, using it once.

And I was like, Oh, I'm
not that quick at it.

If you, it's like
anything, it's very easy.

Use it a lot and you can
whip out posts that quick.

Um, so I'm probably telling people
something they already know.

And it's probably a
light bulb moment for me.

Cause I'm saving a lot of money
by not having a virtual assistant.

Um, but, uh, that,
that's how you can do it.

It's got video platforms.

It's got everything,
every template you need.

Kyle Wood: So do you, do you
tend to use the templates or do

you create stuff from scratch?

Dale Sidebottom: Depends.

Depends what it's for.

So, yeah.

Um, for all different things, I've got
sort of templates I've created now.

Oh.

I've found cool.

I've found like the sizing, I've
got my logos, my branding on it.

I've found a font that I like.

Kyle Wood: Yeah.

So yeah.

Dale Sidebottom: Depends what, so fitness
game zone of they're all the same now.

'cause I create 'em very similar or
for, um, if I'm doing marketing posts

for webinars, they're also same.

Um, and, and I find, like we said, with
posting a lot, I feel consistency is

very important with your social media
posts because each time I do a webinar,

people can see that, you Do you know what?

Oh, that's a webinar post from
Dale because I post a lot.

Um, or if there's a video or
different things like that.

So, um, I think that's good.

Kyle Wood: You set it up properly.

I have, I still like create stuff from
scratch every time and it's not quick.

I know I need to, I need to get
on there and set it up properly.

Dale Sidebottom: And I'll create like,
if I'm going to blog post, one minute and

I'll create it a really like unreal image.

And I'm like, yeah, it's so easy.

And then, and it's like
anything, it's just repetition.

It's like trainers, when we train,
like organize our first bootcamp,

it wouldn't take new ages.

I remember that.

But yeah, it takes me hardly any time
because I know the formula that I use.

Bang.

That's exactly the same as Canva.

The more you use it, the more templates
you have, but then also, you know, your

style and it just becomes so easy to use.

So.

Oh, there's a, there's a
challenge for you, mate.

I reckon, I seriously think
one, two minutes max, it

takes me to create a post it.

Yeah, wow.

Done.

That's awesome.

And it's, it's so quick and easy.

And I'm actually saving time instead
of sending the information to my

virtual assistant, explaining it.

Because, and then I might
have to do revisions.

Now, I just do it myself and
it's, it's actually better

than what I was getting before.

Because I can see the vision I want and
I don't have to try and describe it.

I can make it.

Anyway, so that was, that will
help you build your following, um,

with nice graphics and consistency
and you can brand it so easy.

So anyway, there you go.

Kyle Wood: Good tip.

And what's the, uh, what's
the tool before we finish up?

Is it Busy Bee?

Is that the one you use
for pushing social media?

Dale Sidebottom: Yes, I use
Social Bee and Social Bee.

Yeah.

And I should like, if I spent more time
and then set that up, I know, um, a

couple of other guys in this group that
I, like we, we connect every day and

talk and stuff, they have got it set up.

So for the whole year, uh, every
AM and every PM, a different post.

Is sending out some might be like
a podcast blog might be different

social posts and that just
constantly goes out and out now.

So again, there's that consistency
that it might take a bit to set up.

Um, so I really only use social be at
the moment, if I'm running like some

webinars or a big online conference,
because then I can schedule the posts

for each presenter at all different
times over the time leading up.

So that way it'll hit everyone.

I'm sure some people follow me and.

Uh, before I was running like the
Healthy Minds Positive Vibes Summit

every two and a half hours, there'd be
a different post coming out every day,

every like for a different presenter.

Yeah.

And they'd come out every
two days for each presenter.

And so you can schedule it and people
are like, geez, you're posting a lot.

Um, and yeah, you actually
don't have to do it.

Yeah.

But again, it's exactly like you
said, Col, that there is a bit of

work in planning it and setting it
up and figuring out how it works.

But once it is, it just works for you.

So yeah, then I know, I know there's so
many other ones out there like that, but

yeah, I've found Social B's one that,
you know, I can do one post and it'll

send to Twitter, LinkedIn, Instagram,
and Facebook on all my different pages.

You can have 10 counts linked to it.

Um, yeah, it's pretty, it's pretty cool.

If you want to.

You know, save a lot of time and have
a lot of reason you don't actually

have to post over the weekend.

You can like, you're sort
of working when you're not.

Kyle Wood: Hey, it's Kyle here again.

I hope you enjoy that episode
with, uh, Dale and myself.

That blast from the past.

Um, if you've got any questions about.

Building an audience, things like that.

Please feel free to email me.

You can find me@bootcampideas.com.

Um, also the podcast is still new.

So, , thank you.

If you have been following, you
know, subscribing to the podcast,

hitting, giving it a star rating,
whatever you can do to help.

With the podcast, that means a lot.

And also like, don't be
shy about sharing this.

Like if you've got a friend
who's a trainer who you think.

I would, benefit from
one of the episodes I do.

That would mean so much
to me, if you would.

For this too, the more message it
to them or something like that.

All right until next week.

Have a great week and
I'll talk to you then.